Sponsorship properties must serve their purpose to build or position the brand. The strategic process includes finding sponsorships that fit with where the brand wants to be positioned. Once these sponsorships have been identified we can negotiate the sponsorship, manage, implement and post-analyse it. We also develop and implement the marketing required to leverage the sponsorship. So you get the most out of your partnership. "A key to LG’s success globally is sponsorship, so Mandy Waldin negotiated and managed sponsorships with Super 14 Rugby and the LG Mystics Netball Team. As well as implementing the brand leverage opportunities for the LG brand." Gerald Chun, GM, LG NZ